Presenting Al Gore’s Inconvenient Truth

Industry type: Social / Non-Profit

Al Gore arrived at Duarte with mountains of research and a compelling, vital message for the world. He left with a keynote presentation fit for the silver screen. Gore’s vision was captured in presentation form and subsequently inspired his Academy Award-winning film, An Inconvenient Truth.

The opportunity

As Mr. Gore traveled the world, Duarte was charged with supplementing his core presentation with localized content for regional audiences. To raise awareness of climate change, it was necessary to present the evidence on both the global stage and in people’s backyard.

Mr. Gore was persuading the world and going after the unaware and the unconvinced. He tailored the talk each time he gave it and constantly adapted to the various audiences including politicians, academics, and religious communities. A subtle word change here, a new photo there—each talk was modified for maximum impact. He met his toughest critics head-on with the latest data and indisputable scientific evidence.

How we helped

The Duarte team pored over research papers for compelling and current data evidence and scoured photo archives for disturbing images of climate change. We took raw data and shaped it into captivating charts, infographics, and stat shows. And we never stopped at one option—we’d present several variations to Mr. Gore and decide together which version would move people the most.

One of the most important moments for Mr. Gore was when he took his message to the Oprah show. Along with doing the traditional interview, he would give an abbreviated version of his presentation. The production had to be perfect. Being keynote experts, we went onsite to make sure the slides looked fantastic, and that no hiccups occurred.

How we changed the world

The slides he presented informed the film “An Inconvenient Truth.” The film was seen by millions of people and went on to win an Oscar. The film has been credited for raising international public awareness of global warming and re-energizing the environmental movement.