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Shifting perspectives: World Wildlife Fund’s consumer awareness campaign

Industry type: International NGO

Change the way you think

Around the globe, countless species are on the brink of extinction, while humans enjoy an ever-improving lifestyle thanks to natural resources we both depend on. We helped the World Wildlife Fund inspire consumers to view their impact on the world around us, one purchase at a time.

Result

Our collaboration with the World Wildlife Fund instigated a paradigm shift, encouraging consumers to consider their impact on global ecosystems with each purchase, fostering awareness and advocacy for endangered species and natural resources.

Services

  • Brand and product storytelling